Beiersdorf AG Company, trademark owner of the famous Nivea brand. The product which managed to take the highest market share gains from our peer group in the core volume Fast Moving Consumer Goods (FMCG) categories.. of General Purpose crèmes, body care & Deodorants despite stiff competition. Middle East Trading Company (METCO) in dealing with Beiersdorf AG Company further consolidated its strong position in men's, women's & kids' grooming which are imported from deep-rooted company as Beiersdorf AG Company. Also, METCO strengthened its position in the mid priced cosmetics products with Nivea.
Nivea represented the brand 'most top of mind', 'most purchased' and 'most liked' by consumers across the region as a result of the outstanding regional marketing efforts made by Middle East Trading Company (METCO) in the Yemen Republic. With almost tens of years of experience in the field of beauty care, Beiersdorf AG with METCO
meets with Nivea Brand the highest demands discerning women & men. Constant innovation along with high performance of Beiersdorf AG products which are imported by METCO has been crucial for the two company’s success.
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